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Kenya is witnessing a steady increase in the export of its music, this is according to the latest data from the audio streaming platform Spotify.
Spotify, which has over 600 million active users worldwide, says Kenyan music has seen significant global growth over the past three years, representing a 94 percent increase in exports.
In 2024 alone, Kenyan artists were discovered over 95 million times by first-time listeners. Global listeners have also increased and now spend an average of over 120,000 hours enjoying Kenyan music. These global users have created more than 16 million playlists featuring Kenyan artists to date.
Local consumption of Kenyan music has also grown by an impressive 277 percent over the past three years.
Streams of female Kenyan artists from markets outside of Kenya grew by 98 percent in 2024.
"These figures show that Kenyan music is no longer just a regional phenomenon, but a major player on the global stage. The growth, both domestically and internationally, is creating opportunities for Kenyan artists and the broader cultural economy. What we are seeing is the result of incredible talent combined with digital accessibility that allows these unique sounds to reach audiences around the world," said Phiona Okumu, Spotify Head of Music for Africa.
The data reveals a balanced ecosystem where domestic cultural pride works in tandem with international recognition, creating sustainable pathways for Kenyan artists to reach global audiences while maintaining strong connections to their roots. This growth reflects broader trends in the globalization of music, where streaming platforms have democratized access to diverse cultural expression. Notable Kenyan artists contributing to this expansion include both established acts and emerging talent, collectively representing the rich musical heritage and contemporary innovation of Kenya's vibrant scene.
According to a Spotify spokesperson, alté' musician Njerae is currently the most-streamed Kenyan artist on the platform, according to data fetched from the last 90 days. Significant streams of Njerae's music come from outside Kenya.
Njerae currently has 229,000 monthly listeners on Spotify. Another Kenyan artist enjoying success on the platform is Alté musician Idd Aziz, who recently became the third Kenyan artist to reach one million monthly listeners on Spotify, just days after making history as the first known Kenyan musician to perform at Coachella. He joins Sofiya Nzau, who leads the pack with 9.6 million monthly listeners on Spotify, followed by Barbara Wangui, who has 1.3 million monthly listeners.
As of December 2024, Barbara had only 978,000 monthly listeners, attracting 13 million streams on Spotify last year. Her music was streamed from 178 countries, with the most streams coming from Atlanta, USA.
Meanwhile, Sofyia's streams on Spotify soared to 299 million in 2024, with her music attracting listenership from 183 countries
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