A new survey reveals that most Kenyans believe the government’s Ksh 50,000 NYOTA Fund startup grant is sufficient to help young entrepreneurs launch their businesses, signaling strong public confidence in the youth empowerment initiative.
According to research by Infotrak, 77 per cent of respondents said the grant is enough to start a business, highlighting optimism that the fund can effectively support grassroots enterprises. However, some remain skeptical: 19 per cent felt the amount is too small to make a real difference, while three per cent were unsure if the funding would be adequate.
The survey, which sampled 620 respondents from all 47 counties, provides a nationwide snapshot of public perception toward the flagship youth empowerment programme. It also shows that awareness of the NYOTA Fund is high at 78 per cent nationally, reflecting strong visibility.
Regional awareness varies, with Eastern leading at 88 per cent, followed by Central at 85 per cent and Nairobi at 78 per cent. Awareness is lowest in North Eastern Kenya at 71 per cent, highlighting the need for targeted outreach in marginalised areas.
The survey also found that awareness is slightly higher among men (82 per cent) than women (73 per cent), and strongest among adults aged 26–45 years, suggesting the programme is reaching economically active groups effectively.
When it comes to understanding the fund’s purpose, most Kenyans recognize that the NYOTA Fund provides grants to start businesses. However, comprehension varies by region. In Nairobi, 80 per cent of respondents correctly identified the fund’s objective, whereas in the North East, 41 per cent mistakenly thought the programme focuses on training and mentorship.
Despite widespread awareness, actual participation remains limited. Only 36 per cent of respondents reported that they or someone close to them had taken part in the programme. Nearly half said they had not engaged, and 11 per cent applied but were not selected.
The survey results arrive as the government continues disbursing the NYOTA Fund across all 47 counties, giving young Kenyans an opportunity to support themselves and create sustainable livelihoods. The programme also features a second phase of business development training, equipping beneficiaries with skills needed for subsequent tranches of the grant and long-term business growth.
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